Data Mining into the Websites of Management Institutes using Binary Representation

Keywords

binary representation, data mining, website comparison, similarity index

Abstract

A similarity index is developed in this paper to measure the resemblance of information contained in the websites of several management institutes of India. The data matrix pertaining to information contents of the different websites is populated using indicator variables. A Pair Similarity Index (PSI), for non-mutually exclusive cases, is proposed that can measure the similarity between websites through pairs of observations. A comparison of the proposed similarity index with one such existing index is also done.

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