ISSN 1842-4562
Member of DOAJ

Entrepreneurial Orientation influence on Sustainable oriented Innovation in Manufacturing SMEs

Sebastian Ion CEPTUREANU

Entrepreneurial Orientation, Sustainability Oriented Innovations, Knowledge Management Process, Small and Mmedium Sized Enterprises


This paper analyses the influence of Entrepreneurial Orientation on Sustainable oriented Innovation.Entrepreneurial Orientation construct is based on five dimensions – Innovativeness, Risk taking, Proactiveness, Competitive aggressiveness and Autonomy, while Sustainable oriented Innovation considers three dimensions – process, organizational and product innovations. The conclusion is that Entrepreneurial Orientation positively impacts upon Sustainable oriented Innovation.