ISSN 1842-4562
Member of DOAJ

Identifying High Potential Biomass-Home-Heating Customers: A Bayesian Classification



Market Segmentation, Biomass, Residential Heating, Interactive App, Decision Theory


This paper presents a Bayes’ classification computer application that would help biomass managers optimize their marketing decision making. Programmed in Mathematica, this decision tool would help managers understand the size of the high potential market at the US county level: number of households that would be receptive to a telemarketing / direct marketing campaign about pellet heating appliances, for example.